Social Media & the Law of Diminishing Returns

Social Media & the Law of Diminishing Returns


Compliments of

By Edie Melson

At the time I’m publishing this blog, there are approximately 40 large social media platforms and networks. I say approximately because counting them is about as hard as numbering a charm (flock) of humming birds. And they come and go almost as quickly.

Trying to chase down and join all the networks is not only impossible, it’s completely counterproductive. As writers, we need to remember the purpose of social networking, and it’s not to make a career as a marketer. It’s the means to an end—actually a couple of ends. Our goal with social media needs to stay focused on two things:

  • Connecting with our audience.
  • Connecting with industry professionals.

To that end, there are three things I’ve found productive in almost one hundred percent of situations.

  • Blogging.
  • Facebook.
  • Twitter.

In my opinion, these are the only minimum three things a writer needs to take part in to have a valuable presence on the Internet. If you read my blog regularly, you know I have a couple of other networks I enjoy hanging out on and find valuable. Those are Google Plus and Pinterest.

This doesn’t mean those will be valuable for you. I have several friends who find LinkedIn valuable, and others who enjoy a considerable following on Instagram. Neither of those networks has worked well for me. That’s the advantage of so many choices. There truly is something out there for everyone.

Another thing I’ve found to be true is the fact that social networking is governed by the law of diminishing returns. I’ve found that spending more than 30 minutes a day ((after you’ve come up to speed and are familiar with social networking tools and platforms) is less effective. And the longer you spend, the worse the numbers get.

Now it’s your turn. What networks do you enjoy and what networks do you find valuable?

Don’t forget to join the conversation!

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